French luxury brand Pyrenex Premium are set to make their UK debut this September with a fifteen day pop-up store opening from the first day of London Fashion Week. The scene will be in Dover Street’s Air Gallery which will be transformed into a ‘boutique éphémère’ for France’s number one feather manufacturers to showcase their exquisite collection of down-filled jackets.
Conjured up by couturier Alexis Mabille, who was given creative carte blanche to fuse the impeccable quality and traditional techniques of Pyrenex with his unique, imaginative brand of haute couture, the Pyrenex Premium collection marries an urban sensibility with an altogether more frivolous, whimsical brand of luxury.
Described as “a breath of fresh air in the realm of puffy-styles often associated with off-mountain lounging”, Pyrenex Premium is the perfect fusion of performance and luxury.












Thu, Sep 2, 2010
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