Everyone loves the chance to win something for nothing and so boots.com has launched a campaign of alluring beauty competitions to celebrate its ‘Biggest Ever Beauty Event’.
Boots.com has given itself a makeover for a beautiful new look and to celebrate has launched its ‘Biggest Ever Beauty Event’. As part of this, every day for the next month, the site will feature inspirational beauty competitions including once in a lifetime prizes such as winning front row seats to a show at London Fashion Week, or receiving a make-over with ’10 Years Younger’ presenter Nicky Hambleton-Jones.
However, the beauty event itself is about much more than inspirational competitions. It includes access to beauty advice, great new looks and beauty tips from a whole host of industry experts, such as hairdresser James Brown, friend and hair stylist to Kate Moss. One of James’ top tips is: “I never spray hairspray directly onto the hair. I spray it onto the tips of my fingers and rub it into the scalp where I want to create volume – on the crown and sides. To smooth hair, spray it onto the palms of your hand, rub together and then use your hands as tools to smooth flyaways down the hair.”
The event comes at the perfect time; September sees London Fashion Week which not only showcases next season’s fashions, but also the models don make-up looks likely to dominate the industry for the seasons to come.
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