British Designer Eyola – Ressurecting an Era of Elegance

Tue, Apr 14, 2009

Design Houses, Fashion News, Vintage Fashion

With the introduction of her new fashion line, ‘Eyola’ could mark a the beginning of a new direction in the fashion industry. Based on the hallmarks of Victorian fashion, which the designer is very much fascinated by, each collection is well versed in the line’s blend of his torical references from nineteenth century fashion with an innovative and modern twist.

Eyola

Creating exclusive and differentiated products the brand transcends the limits of fashion immune to expiration and seasonality. It overrides the concept of seasonal collections (Spring/Summer and Autumn/Winter) by creating new designs frequently and randomly throughout the year. Each ‘collection’ consists of eight pieces which form an ‘Octette’. This new term stems from the defining curves of the Victorian corset (a figure eight or hourglass figure) and represents a new unusual fashion system. With only eight pieces in each Octette, the focus is on creating a unique product that combines couture techniques with prêt-a-porter wearability.

Aloye, designer of Eyola, is a recent alumni of Istituto Europeo di Design (IED Moda Lab) a prestigious Italian design school where she obtained a Masters in Fashion Communication & Styling. Before attending IED Moda Lab and after graduating with a bachelor’s degree in Business Management in the UK, she gained an insight into the world of fashion through experience working with highly reputable British designers Alexander McQueen and Wale Adeyemi.

Each piece in the Octette comes in a bold colour palette with some of the pieces also available in a shadow version of classic colours:black, navy blue, grey, white or cream.

Eyola’s designs are made for a woman who has an individual sense of style, who is open to change and innovation, who enjoys fashion and uses it as a form of self-expression. She is a woman who is stylish and in a league of her own. There is great focus on creating an individual look that is personal to the wearer with unique items that come in a limited number. Eyola is a modern, luxe fashion label creating feminine designs that embody a lot of craftwork but ultimately wearable. Each piece makes a strong statement and is easy to slip on but hard to miss. For all occasions the detailed jackets and capes work well over jeans to create a statement casual look or even over a smart pair of trousers for a smarter look that equally makes a bold statement. In a few words the label is feminine, elegant and individual.

Each Octette embodies Victorian luxurious femininity coupled with severe detailing creating a look that is feminine yet strong and independent.

View the collection at www.eloya.com.