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Have you got what it takes to be the next Mario Testino? The Sony World Photography Awards – the global competition which honours both professional and amateur photographers – is inviting all budding fashion photographers to submit their work for the 2009 SWPA Fashion amateur category. Fashion has always been a fertile ground for the most innovative photography, so this is your chance to get your work seen by some of the world’s leading photographers.

The Sony World Photography Awards are entirely international, welcoming people from across the globe to submit their photographs into an exciting amateur competition, which is run alongside the Professional Awards. They are judged by some of the most renowned names in the industry including Tom Stoddart and Elliott Erwitt.

The winner of the Amateur Fashion category at last year’s awards was Tomamaso Awerbuch:

 Calling all budding fashion photographers

© Tomamaso Awerbuch courtesy of Sony World Photography Award

The  winning entry in the professional fashion category was from Valeska Achenbach & Isabela Pacini:

valeska achenbach isabela pacini professional fashion winner Calling all budding fashion photographers

 © Valeska Achenbach & Isabela Pacini courtesy of Sony World Photography Award

• The competition is free to enter and the submission deadline is 31 December 2008. The winner will be announced on 17 March 2009. There are eight amateur categories in total

• The SWPA Amateur Fashion Photographer of the Year will be showcased as part of the official 2009 Finalists exhibition in Cannes and be part of the annual SWPA Global Tour

• One grand prize winner will be selected from the eight category winners by the 2009 Judging Committee and will be awarded The Sony World Photography Awards Amateur Photographer of the Year. The overall winner and a guest will be flown to Cannes, receive two nights’ accommodation in a luxury hotel on the famous Croisette, receive VIP tickets to attend the evening gala awards ceremony on 16 April 2009, and will receive $5000 and a Sony prize 16th

To enter visit http://www.worldphotographyawards.org/enterhere.asp

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