Elen Rives to model Diamond Boutique luxury lingerie range

Tue, Dec 1, 2009

Celebrity Fashion, Fashion Stores, Lingerie

Tesco Clothing has signed Elen Rives, the Spanish former fiancée of Frank Lampard, the Chelsea and England football star, to help show off the latest collection from Diamond Boutique, the luxury lingerie range available exclusively from 169 Tesco stores.

The 34 year old mother-of-two, who appears in a Spanish inspired-shoot for the supermarket giant, has been chosen to front the latest campaign in which she models the brand’s new Christmas collection. Her pictures will appear in Tesco stores throughout the UK and online through the Tesco Clothing site.

This is Elen’s very first lingerie campaign and her first-ever modeling assignment, but Elen looks confident and relaxed as she poses seductively in a Spanish villa, flaunting her womanly curves and dazzling smile, wearing the luxurious new Diamond Boutique designs.

Elen, who has also made several TV appearances on GMTV this year, said; “I was so delighted when Michelle Mone asked me to front the new Diamond Boutique campaign. I was at first daunted, but I had so much fun on the shoot and I’m so pleased with the final results. I’ve never modeled before and after two kids I wasn’t sure how the pictures would look, but I’m very proud of them.”

She added, “Diamond Boutique delivers everything a designer brand should. The designs are elegant, stylish and fit to perfection. What’s more, even if you buy the entire collection you won’t feel guilty as it’s so easy on the pocket. I wear the range every day, whether I’m off to the supermarket or glamming up for a night out.”