For those that are conscious of all of the latest fashion trends, the recession should not impair their constant attempts to look like a model straight off the catwalk.
Even the rich that have found their pockets a little lighter over the last few years have found a way to keep buying from their favourite high end stores by utilizing a popular internet auction site.
A new study showed that many homeowners in affluent regions are managing to keep up appearances by using eBay. EBay Research shows that a large number of shoppers from rich areas are using the auction site to get top items at a low price.
In fact, the demand for black dresses, handbags, shoes, and coats has only increased over the past few years by almost 300%.
Many high end retailers such as Ted Baker, Karen Millen, and Dune make use of the eBay Fashion Outlet in order to sell their stock off at low prices without comprising the image of their actual store locations.
A spokesman for eBay said that many people would have been willing to pay full price for clothing in the past, but now that they have found their budgets a little tighter there has been a shift in wealthy shoppers. The spokesman explained that they now are wearing the labels, but dodging discussion of what they actually paid.
Some of the affluent areas that have seen an increase in eBay use include Wandsworth, Belfast, Leeds, Fulham, Putney, and Clapham.
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