Stella McCartney

800px Colin Firth and Livia Giuggioli 300x199 Highlight on green fashions at London Fashion WeekLondon Fashion Week is in full swing and strut and ceremony, with all the usual suspects and quite a few new ones displaying their latest wares and wears.

One of the most interesting concepts to make the scene is the Green Carpet Challenge, launched by Livia Firth and Lucy Siegle. As you might suppose, it’s in support of ‘green’ fashion, loosely defined as ethical, organic, sustainable clothing and accessories.

Livia tells us that her three major passions are films, fashion and sustainability; her aim is to convince the fashion world that full-on glamour can go hand in hand with ethical and ecologically sound manufacturing, and she’s getting some high-profile converts to the idea.

Her most recent initiative, called the Green Cut, brings together the British Fashion Council and the British Film Institute in an innovative collaboration. A group of designers each came up with garments based on a classic film, using carefully sourced materials and inspiration from the film to create their designs. Big names such as Tom Ford, Jonathan Saunders, Stella McCartney, Antonio Berardi, Stephen Jones and more came forward with quite a breathtaking presentation.

According to Saunders, the great thing is that it’s encouraging fashionistas as well as the general public to associate organic fashion with luxury, an idea that most people haven’t entertained in the past. His contribution is made from organic silk, a long pin-tucked dress whose design is based on one from Red Shoes. Berardi’s comes from Evergreen, and he’s proud of his elegant dress made of Newlife polyester (recycled plastic bottles); it looks and feels like silk.

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share save 171 16 Highlight on green fashions at London Fashion Week

stella 204x300  Stella McCartney’s skinny skirtsThe door to flamboyant designer superstar closed when John Galliano was suspended by Christian Dior and the new fabulous at the Paris fashion week is normal again. Stella McCartney’s latest collection of flat shoes, chunky sweaters and knee high skinny skirts was heavy on clothes worn by women and very light on theatrics and it is refreshing to see McCartney ready to include a long sweater dress and black coat on the runway and not be in denial of what is life before cocktail hour.

For those that dwell on the red carpet there were sheer and daring polka-dot dresses and for evening slivers of sheer mesh in navy and black panels of elegant sheaths. The catwalk theatrics welcome was overstayed as many chief executives are learning what consumers have known for decades smart money is in wearable, believable clothes.

The daughter of a Beatle has built a label on the idea that the clothes on the catwalk become the clothes in the store and not exaggerated unusable trailers. In rolled up jeans and a blazer, she took a brief bow at the Paris Opera and back stage with her baby in her arms, the atmosphere was casual and informal. This all in contrast to Galliano’s catwalk stroll of some five minutes then a retreat to a private room in the VIP backstage section.

A rise in profits in the McCartney label of almost 18% was announced by the Gucci Group owners of the label. There is a strong reality to the brand making it very grounded said the Gucci Group Chief Executive Frederick Lukoff adding that even though in a very difficult year for the industry, they have had a great year in part to the label being applicable to the customers lives.

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share save 171 16  Stella McCartney’s skinny skirts

mim Morrissey and Stella a match made in vegan heaven Last week music and fashion fans got wind of the news that Stella McCartney the fashion designer and daughter of Sir Paul may be working on a new line of clothing with Leona Lewis.

However, this week McCartney stated that there was never such a collaboration, but there is no need to worry since she is actually in collaboration with another star on a vegan designer clothing line, Morrissey.

McCartney stated that the unlikely pair is hard at work on a line of shoes which are leather free and due to be released sometime next year.

Although some people may be scratching their heads given Morrissey’s unfavourable reputation, it is quite reasonable actually that the animal rights activist McCartney, who has not once used fur or leather in her collections would team up with Morrissey.

His stance as an activist is also quite well known after an album release titled Meat is Murder and a refusal to play the Californian Coachella festival this past year, due to the fact that he could smell too many burgers from the stage.

McCartney is a well known fashion designer who has worked with many different labels and runways from Gap to H&M to Adidas.

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share save 171 16 Morrissey and Stella a match made in vegan heaven