One of the most interesting concepts to make the scene is the Green Carpet Challenge, launched by Livia Firth and Lucy Siegle. As you might suppose, it’s in support of ‘green’ fashion, loosely defined as ethical, organic, sustainable clothing and accessories.
Livia tells us that her three major passions are films, fashion and sustainability; her aim is to convince the fashion world that full-on glamour can go hand in hand with ethical and ecologically sound manufacturing, and she’s getting some high-profile converts to the idea.
Her most recent initiative, called the Green Cut, brings together the British Fashion Council and the British Film Institute in an innovative collaboration. A group of designers each came up with garments based on a classic film, using carefully sourced materials and inspiration from the film to create their designs. Big names such as Tom Ford, Jonathan Saunders, Stella McCartney, Antonio Berardi, Stephen Jones and more came forward with quite a breathtaking presentation.
According to Saunders, the great thing is that it’s encouraging fashionistas as well as the general public to associate organic fashion with luxury, an idea that most people haven’t entertained in the past. His contribution is made from organic silk, a long pin-tucked dress whose design is based on one from Red Shoes. Berardi’s comes from Evergreen, and he’s proud of his elegant dress made of Newlife polyester (recycled plastic bottles); it looks and feels like silk.
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