The Heart And Soul of Fossil
The heart and soul of the FOSSIL brand – its people, products and culture – is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humour that extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. Fossil creates modern yet vintage products for everyone, a simple yet compelling idea reflected in the Company’s tagline, What Vintage Are You?TMFounded in 1984, Fossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Since then, Fossil has always been in the avant-garde, whether in terms of technology, the choice of materials or design. In the early 1990′s, Fossil expanded its core business, launching a line of accessory products including handbags, belts, small leather goods and sunglasses.
In the UK Fossil have 12 stores, and now www.fossil.co.uk selling a wide range of Fossil products including watches, handbags, sunwear and jewellery.
Fossil’s in-house team of renowned designers constantly study and draw inspiration from emerging lifestyle and fashion trends to bring customers the most innovative and unique products worldwide.
The latest campaign “One Sunny Day” explores the simple moments that make summer, summer.
It’s vintage summer and tomorrow’s sunrise all rolled into one. There’s not a cloud in the sky, and the possibilities of the day are endless.
In all of our products, you’ll find the colours and curiosities of the season. Vintage elements add a sense of familiarity and warmth to our creative, modern designs. This season is about simplicity.
Plan a staycation instead of a vacation. Grow your food instead of buying it. Add one colorful layer, and refresh your whole look.
Be creative, and make every day a sunny day.
Everyone has a past, a time, a person, a place, that inspires their imagination. You could call it their vintage.
Fossil’s unique gift is revisiting these pasts and remaking them for the present, finding inspiration in what Was to create the best of what Is.
Everyone has a vintage, the only question now is…
What Vintage Are You?