By showing a collection based on a phoenix theme by a designer who belongs to Japan and who has also dressed the famous singer, Lady Gaga to represent touches of rich traditional ways of Mongolian decorations, showing it by the designers at the Japan Fashion Week clearly states that they have set their eyes firmly on the huge market of Asia.

Chinese consumers are the world leaders in purchasing luxury goods, and they account for almost a quarter of the luxury market globally along with growing demand, as per a recent report conducted by a consulting firm Bain & Co.

Although, the great extravaganza of fashion started at the weekend showcasing some great collections for autumn and winter of 2013/14, but the Japanese brand made it presence on the stage only on Monday with famous Masanori Morikawa with a self directed label of his own,” Christian Dada”.

Morikawa has also created many pieces for famous US Pop star Lady Gaga, which includes a pink dress that is reminiscent of origami crane that was for her 2012 album “ Born this way” and its tour.

This time the designer took inspiration from Asia and came up with an androgynous and edgy collection that was titles as “Fenghuang”, which in Chinese means the famous Phoenix bird, it was paired long with loose pants along with richly embroidering done on the lace on sleeves of shirt for both men as well as women.

Leather jackets and pants mingled well with trousers of down- panelled and plain shirts, also colours of white, black, blue, red and gold, that as per Morikawa represented the actual nature of this mystical bird. There is another believe that phoenix contains both male and female within itself, so we decided to take this fusion concept for our collection,” as Morikawa told the reporters.

Another Asian influence was seen on the floor, when on Sunday the famous designer from Mongolia, Arjunna Surenjav, blended modern designs beautifully with traditional forms on the bunched sleeves and shoulders.

“ Part of this clothing design from where the material moves up on the shoulder, basically comes from old tradition followed in old Mongolia, there local people who were generally noble and well respected, wore that kind of design,” says Surenjav.

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