Despite it being just a little over a year since Manuela Morin took on the role of creative head of accessories for Reiss, she has produced two highly impressive collections that have gone down a storm on the high street. On the back of this success, she has been given the opportunity to take over the entire package and has just been named as their new creative director of womenswear.
She certainly has the pedigree, as glancing through her CV is like reading through an A-Z of luxury leather goods. From her first appointment with Bottega Veneta, the exclusive Italian brand, and through her stints with Stella McCartney and Tanner Krolle, Manuela she has gained experience, momentum and pulled away from her competitors in a market that is littered with has-beens and wannabes.
Speaking of her appointment at Reiss, Manuela says that she finds it very exciting working for the company, and her main goal was to captivate their customers and continue to further strengthen the identity of the brand and continue to produce goods that epitomised the three main aspects of the company which are cool, sexy and modern.
The brand is certainly enjoying its time in the spotlight, into which it was catapulted when a certain Kate Middleton wore a Reiss dress to celebrate her engagement to her handsome prince. She has continued to wear Reiss items ever since, and this kind of publicity and endorsement is the kind that many companies can only dream about.
With Manuela on board and their garments selling out as soon as the young, beautiful and effortlessly stylish Duchess is spotted in one, Reiss look like they will spending their time in the sun for a long time to come.
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