Young British singer/songwriter Ed Sheeran is causing quite a buzz through the industry at the minute with his eclectic mix folk, acoustics and hip-hop. As with all young stars, everyone wants to know everything about them, especially their clothes and what are their favourite labels. Sheeran is one of the stars of the iTunes festival, and clothing company ASOS caught up with him behind the scenes to discuss what he thinks style is, and they recorded it for posterity. He talks frankly about his relaxed attitude to clothes and how he used to sleep on friends sofas, and whatever he had in his backpack at the time he would wear. Sheeran’s style is best describes as casual, in the loosest sense of the word. He admits to the fact that on occasion he has had to wear a suit and Read More ...
Ice Cream brand, Magnum, and online fashion store ASOS.com have created ‘The Temptation Top 100’, the definitive guide to the season’s most desirable fashion items and accessories. What’s more, they are giving you a chance to bag the lot from 5th July – 1st August! Check out this video for more information.
It’s taken a while, but fashion on the catwalk, and therefore fashion in the shops is beginning to be aimed more at real people. Some of the better known fashion houses and magazines are starting to use real people in their campaigns now, and advertising across television, internet and billboards is beginning to reflect the real shape of women too. Of the many companies in the online fashion world, ASOS is one which stands out at the moment. ASOS.com is the UK’s largest independent online fashion and beauty retailer offering over 20,000 branded and own brand label product lines. They are also rapidly becoming the market leader in the online UK fashion world, and they aim their market at 16-34 year olds, and their size range is 6-18 within their primary womens ranges. With over 1,000 new lines being introduced Read More ...
