Ernest Jones, The Diamond and Watch Specialist, has announced the launch of Chamilia jewellery, one of America’s most popular personalised jewellery brands. Chamilia promotes the tag line “Your Life. Your Style”, encouraging its customers to be creative, adventurous and to express themselves, their mood and lifestyle through their jewellery. By introducing Chamilia alongside the existing Pandora collection, Ernest Jones is leading the trend this summer for personalised jewellery with beads and charms. Chamilia was founded in New York by Killian Rieder and Jeff Julkowski in 2002. Killian Rieder had previously designed for Ralph Lauren Polo and wanted to allow women to customise their jewellery to a mood, moment or memory, in the same way a chameleon changes to fit into its own environment. Using the concept of traditional charm jewellery as a starting point, Killian created a contemporary twist on   Read More ...