Farrell, the fashion label by Robbie Williams, has been grabbed up by Selfridges the British luxury department store that stated they like the ‘heritage look’ of the new collection. The high end retailer will be the first store to put clothes from the former Take That lead singer on display, but it is likely that now they have committed to the range other high end stores will follow suit.
Robbie named his clothing line after his grandfather who is named Jack Farrell, and is said to be the inspiration for some of the clothes that Selfridges is describing as ‘heritage.’ Contemporary buyer for Selfridges, Reece Crisp, stated that Farrell has a clear brand image that comes across very well in all of the clothing designs.
He explained that the inclusion of tailored and casual items helps to turn the brand into a lifestyle choice and as the department store’s menswear business continues to grow they are always on the lookout for new collections.
Selfridges hopes that the new clothing line from Robbie that includes everything from jumpers to cardigans to jackets and more will achieve the same level of success that the UK Barbour brand has been able to do.
Reece added that labels from Britain are doing very well this year with Barbour being a prime example of how people are turning back to their UK roots while shopping for clothes. He went on to say that they are now pleased to add Farrell to their line of British offerings and are hoping to see it take off among their consumers in the same fashion.
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