H&M has announced that they will be working with cult shoe brand Swedish Hasbeens this spring in an effort to introduce the world to its wooden sole trademark. The new range will hit stores on April 20th in 150 different locations across the globe.
Each of the three styles of the traditional Swedish clogs is modern day versions of the 70’s style clogs. In addition, each of the shoes are made from environmentally friendly materials and are a great example of how sustainable fashion can still be a great deal of fun.
“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design.
“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world,” says Emy Blixt, founder and designer of Swedish Hasbeens.
Swedish Hasbeens have created three wooden-soled styles for H&M which will become wardrobe essentials this Spring. There’s a gladiator style strappy wedge with three buckle ankle straps and a progression of straps going over the foot, all sitting on a wooden wedge. This is available in three colours, cream and tan on a pale wooden wedge and black on a black base. There’s then the heeled summer sandal with one ankle strap, which comes in cream and red on a pale wooden base.
The third style is a peep-toe slip-on wedge on a wooden sole, with snake-effect leather laced on top. The shoes are available in sizes 36-40 and cost € 49,95 or € 59,95. All three styles are exclusive to H&M, making this one of Spring’s must-haves as soon as they hit the stores!
Swedish Hasbeens was founded in 2007 by childhood friends Cilla Wingård Neuman and Emy Blixt. Their shoes are currently sold in 22 countries, but the story started in 2006 when Emy came across 300 pairs of ’70s clogs which were ripe for revival. From there, she recreated the simple wooden heel and leather upper to create a range of shoes with immediate appeal, and also comfortable to wear.
Hasbeens now have an international cult following, having been worn by the likes of Sarah Jessica Parker and Maggie Gyllenhaal. They have real soul, which comes from their history and the traditional methods still used to make them, including the use of natural materials.
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