FitFlops are setting a new standard in style for exercise shoes with the latest FitFlop Electra sandal – proving that fitness footwear can be fashionable too.
The fitness footwear industry is flourishing and it’s all thanks to Bliss spa founder Marcia Kilgore and her innovative FitFlop. Marketed as the flip flop with the gym built in, the concept of a sandal that can give a woman a workout simply by walking was a roaring success. The first FitFlop soared to stardom following an endorsement on the Oprah Winfrey show in the US and a huge range of FitFlop footwear quickly followed.
However, FitFlop wasn’t the first exercise shoe, but it is the most stylish, and therein lies its success. With one foot in fashion and the other in leading a healthy lifestyle, FitFlop has become the premium fitness footwear brand thanks to its colourful Walkstar designs and the sequined FitFlop Electra range.
FitFlop Electra has been a phenomenal fashion success. Adorned with sparkling sequins, the Electra has become the must have sandal that combines glam style with the determination for fitness into one desirable product.
As a result FitFlop footwear is regarded not only as a range of exercise products, but also as a leading fashion brand with a secret to slimmer legs and a well toned bum. No one need ever know that you’re getting a workout with every step.
A selection of the best selling FitFlops are available to order at the appropriately named FitnessFootwear.com
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