The sportswear to streetwear designer brand Fred Perry has evolved over time whilst maintaining its original styling and has fitted well into the British youth subculture. Originally designed for sports wear on the tennis pitch by the notable tennis play Frederick Perry and Australian footballer Tibby Wegner, the brand became quickly popular after featuring during Wimbledon in 1952. After then it was adopted by the Mods in 1959 because “They could wear it all night and still look good in the morning” and more colours were then added because of demand. Following the Mods it featured in most of the British youth subculture since like Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop and Electronic/Rave.
The original Fred Perry polo shirt was made from white knitted cotton pique and had short sleeves and buttons down the front and featured the stitched laurel logo, over the years the colours and some of the designs may have changed but the original style has not and their range of sweaters, track jackets and of course polo shirts still maintain the original look of clean athletic sportswear, that has been passed from generation to generation.
Other articles you might like;
- Pyrenex Premium to debut in London with pop-up store
- Fashion photographer Corinne Day has died aged 45
- Brits head for sundrenched fashion disasters
- Fox and Rose Luxury Lingerie – Members Club
- Selfridges new shoe galleries – Opening 16 September
Related posts:
Leave a Reply