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You only have to look at images of cavemen to appreciate the drastic developments in hair care that has spanned the ages. With constant developments in technology, hair care is a science that just keeps on evolving. These discoveries equip us with quality hair products that can create fabulous style while nurturing the health and vitality of our precious locks. One of these high tech creations is the ionic hairdryer that promises healthier, shinier hair. But what is an ion, how does it work and what makes an ionic hairdryer different from regular ones?
There are positive and negative ions in all substances. An ion is a charged atom or molecule made up of an unequal number of protons and electrons. If the atom has more electrons than protons it is negatively charged, and if it has more protons than electrons it is positively charged. When hair is wet it becomes positively charged as a result of a high number of positive ions. An ionic hairdryer releases negative ions which break down these positively charged water droplets into smaller particles, allowing the water droplets to soak into the strands, conditioning and locking in the moisture. This also reduces the drying time which creates less heat damage, resulting in less of the dreaded frizz and static. Another benefit of the ionic hairdryer is that it aids in tightening the cuticles, making hair soft and shiny. The difference with regular hair dryers is that they release positive ions which increase drying time, resulting in frizz, static and more heat damage.
We’ve all experienced the frustrations of dry, damaged and unruly tresses. The more we style, dry, twist and pull, the worse the situation becomes. The truth is, healthy hair looks more attractive and is so much more responsive to professional styling. The great thing about these advances in hair care technology is that now it is possible to breathe life into our follicles again, and use products that nourish instead of causing further damage.
Windle & Moodie introduces a great new addition to the hairdryer family. It is the WAM ultimate ionic hairdryer. Beautifully designed and packed with hair friendly features, it is capable of reducing drying time by as much as fifty percent. Featured in Vogue this power-packed beauty is a favourite for many top editorial and salon stylists. This deluxe drying tool releases 1.5 million ions per cm3, has 2150W of power, an air flow of more than 1600 litres per minute and 2000 hours of performance; if it’s tough enough for the fashion runway, it certainly has the stamina and durability for every home styling demand. In addition, it has two speeds and four air temperature flow combinations, a cold shot button, a double insulation system and a 3 metre long cord for maximum flexibility. Aesthetically, this stunner would look good at any grooming station with its soft touch black rubber coating, and trendy foldable handle suitable for right and left-handed people.
Visit Windle & Moodie to find out more about this and many other ground breaking products.
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