Last month London was set for its Fashion Week to begin – the celebrity front row was in place, the famous models at the ready and the beautiful clothes ready to make their debut down the catwalk, just a couple of things missing – the eye-watering price tags and the designer labels.
That was the end of the show then, you might think, but you’d be wrong – it was only the beginning.
Model Erin O’Connor strutted down the catwalk at the Saatchi Gallery, wearing an outfit from the high street store Reiss. Other retailers on the runway included French Connection and New Look. The off-schedule show launched O’Connor’s campaign with the fashion magazine Look which was to make the high street part of the “elitist” London Fashion Week.
O’Connor, who was once the vice-chair of London Fashion Week, said: “Fashion week always seemed so closed off; that’s such a shame as ordinary women are the lifeblood of this industry. I hate this idea that fashion is only for the select few, it’s for everyone, and the high street allows that.”
The show united 14 high street shops, and was the only one which opened to consumers. In contrast to the usual, official line-up, which showcases collections for the next seasons, this show’s featured garments were also available straight after the show.
A digital schedule was launched, that streamed the show live online, helping bring it to a wider audience and make it more accessible to everyone in this digital age.
Fashion is a subject that interests most people to some degree and saving money is something that interests all, so to combine these two is a match made in heaven and this is exactly what price comparison site moneysupermarket.com has done.
Their new fantastic vouchers channel offers everyone the chance to save money on their latest fashion purchases and with many popular high street stores creating designs suitable for the catwalk, you can look stylish and elegant for a lot less and moneysupermarket.com “search thousands of UK offers for the latest voucher codes and discount vouchers”.
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