Imagine Fashion website – a new platform for collaboration in the fashion industry

Fri, Mar 12, 2010

Coming in September 2010 a new fashion and film website will launch entitled Imagine Fashion (IF) which will offer a collection of inspired film editorials that are straight from some of the most prominent creative minds in the industries of photography, fashion, film, art, and music. The contributors to the website will be some of the pioneers and respected figureheads of their industries, offering unique views of fashion set in motion through the visual arts viewpoint.

The aim of IF is to provide a unique platform for a luxury and fashion publication to consciously collaborate around the barriers that usually exsiting in the fashion world, instead opening viewers up to the world of digitally viewed fashion. Due to the fact that culture and our surroundings often offer new parameters to judge fashion by, IF will be the first website/publication to offer a look at how the digital world cross-pollinates the way that we perceive fashions that exist around us.

The base of the film fashion site will be editorials that contain multiple layers of content so that users get a full rich experience with insight offered from exclusive sources about the best shopping, news, and new talents that are coming out before they actually break.

Each of these items is carefully crafted to make sure that it is the best out there with layout and aesthetic to match. After all, the top fashion journal online takes care to be fashionable itself.

Those who take a moment to look through the IF site will notice that all contributors at IF offer a creative passion that storms out of the screen through a wide collection of ideas so that both those with little fashion sense and those with vast knowledge of the industry walk away with new information. At the same time, the editors take great care to keep the films highlighted independent from mainstream views, instead offering only films that will alter the perception of viewers.

Thus, the films on the IF site offer a new vision through which fashion can be looked at as a design that integrates luxury, fashion, and artistic triumphs. Thus, viewers get a new way to look at a featured product seeing them in a new life and clearly identifying the venues through which they can purchase the items, or save them in an archive to be perused through at a later date.

The new environment of IF will only offer advertising to companies that are willing to be original and with depth so that partner brands get a premium environment that allows them to build real relationships with interested fashion consumers browsing the site. The audience that the IF site is aiming to attract are those with open minds ready to nurture the unique fusion of fashion inspirations that IF is able to create in its unique digital format.

Here is a taster of what to expect.