ITN is world renowned for the creation, packaging and distribution of multimedia news, covering everything from international events to the latest British fashions. Their latest innovation is an iPhone application called ‘Fashion 411’, which will offer coverage of fashion events, interviews with models and designers, and previews of new collections from selected top designers in the fashion world. There will also be special features of interest to the fashion industry and its customers worldwide.
‘Fashion 411’ will support and expand ITN’s existing coverage of London Fashion week on Grazia TV and collaboration with fashion editor Hilary Alexander on Telegraph TV. There will also be a dedicated channel on YouTube, supported by advertising so the content will be free to subscribers.
ITN Productions, the video creation division of the company, has launched a number of iPhone apps in the last year, beginning with its video news in February 2009. According to Mark Browning, commercial director of ITN Productions, the new ‘Fashion 411’ will create even more interest in the Lifestyle content offered by ITN.
Daily up-to-the-minute fashion videos in addition to other highly popular YouTube apps such as ShowBiz 41, Game On and Sports News will increase revenues, and ITN has plans for more new specialized apps in other areas of interest.
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