La Senza have just launched their Men’s Guide which includes an interactive lingerie selector and buying tips to help men buy lingerie for their partners over the Christmas period. The guide features four different models each with their own different personalities: girly, glamorous, stylish and elegant.
The idea is men choose the model that is most similar (in both looks and personality) to their partner and then they can choose from a range of lingerie and nightwear that go with that personality. The chosen girl will then model the product so the viewer can see how the garment looks on person and then click through direct to purchase. There are also buying tips in the section to help men find out the bra size of their partner plus suggestions for stocking fillers. You can see the guide here.
La Senza have some lovely gift available for the festive period! At the time of writing, there is a fabulous 40% off Glamour promotion which includes both lingerie and nightwear. Click here to see the offers and click below to see the Autumn / Winter Collections.
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