There are no rules as such for applying make up but there is certain etiquette that everyone should follow. Of course what is expected from women and people in general, has changed over the years. It is alright to wear make up at lunch or apply lip gloss at a railway station. But it is not alright to do a lot of stuff even today. In Ancient Greece, there would be a set of rules that they would actually write down. It was called protokollon or protocol. It would actually be a lot easier for people to know where they could put on their make up or brush their or do anything in general if we all had a handbook of the accepted protocol. Since putting on make up is really universal and can not be restricted to a certain culture, here is the accepted set of rules so to say that women all over the world try to follow.
Never apply make up in public. Well, that means never touch up make up in any social gathering. It could involve applying make up in a restaurant, at church, in a theatre, or on a street crowded with people. But with deadlines and people not really having a lot of time, we usually try to squeeze it in a public restroom or on a street where there are not a lot off people.
We might always argue that we most probably not going to see a passer by ever again so why should we fuss over checking ourselves out in public. So if a total stranger disapproves, why should we care? So that is when certain exceptions can be made to the rule. That is when the rule changes to ‘Never apply make up in public in front of someone you consider important’.
Most women wonder if it is rude to apply make up in public if no one really actually can see them apply it. That depends from person to person. In a fast paced world, we usually need to improvise with what we consider ‘private’. Not everyone has the time to run to the washroom to check their make up. There would also be certain places where a restroom would not even be available. That is when the rule could be bent a little. It is an individual choice. You need to try to consider whether it is worthy it or not. How public is the place? Are there people you know around who might see you? If you feel you really need to retouch your make for an important date or appointment and are really short of time, then by all means, go ahead. If the appointment is really with the risk of getting caught, find a secluded place or duck beneath the stairs or a booth in a café and apply that lip gloss. But be sure to be a little more discreet if you plan on taking out a mirror to check yourself out. It may look vain even if the reason you are looking at yourself is top feel a little less insecure.
So, if it does not conflict with your set of morals, go ahead and do whatever you feel like!
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