A new fashion brand will shortly be launched by home shopping giant, N. Brown, specifically targeting more mature, Internet literate women of 50 .
The group, based in Manchester, sells, through its catalogues, online and feels it has found a place in the market for mature women who are looking for different choices to those of the High Street.
Jacamar, the younger man brand and Marisota for larger and petite women, both of which are the fastest growing ranges in their portfolio, will now be joined by Fabrici, the latest in the range launch for N. Brown.
Following a survey by N. Brown, Fabrici will be launched next week. They have identified a group not catered for by their current ranges and brands. The Fabrici customer will be aged between 56 and 65 years and fully competent on Internet.
The Marketing Director of N. Brown. Mr. John Hinchcliffe, has expressed their excitement on the launch of Fabrici. They have paid attention to their customer’s desires and feel sure that Fabrici is the designer product they are looking for.
The catalogued brand will be available online, in size choices from 12 through to 32.
Other brands in the N. Brown portfolio include Fashion World, J D Williams, Simply Be, High and Mighty and Figleaves. Added to these are the Slimma fashion and Splendour Lingerie mail order and shop brands, purchased by the group for £800 000 in January.
The group, N. Brown employs 3 200 staff with Alan White as its Chief Executive, along with operations in the US and Germany.
Pre-tax profits of £93.1m. Results are published in May. N. Brown’s online revenues increased by 26% in the final quarter of 2010. This accounted for 47% of overall group turnover as compared to 41% a year ago.
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