The latest Calvin Klein Underwear steel product line consists of nine new additions to the iconic range. Each colour-way represents the flag of one of the nine countries participating in the male model competition: England, France, Germany, Greece, Italy, Netherlands, Russia, Spain, and Sweden.
Here’s the German version:
To celebrate the new Calvin Klein Underwear steel product offering, the brand will launch a pan-European model search to find one man from each of the nine countries who embodies the attributes of the new line. From the nine finalists, one winner will be chosen by public vote and will receive a one-year top male modelling contract with Select Model Management, as well a luxury trip for two to South Africa.
To enter the competition, contestants can either apply through an in-store casting at participating stores across Europe, or they can submit photographs of themselves wearing Calvin Klein Underwear to the competition website (www.9countries9men.com).
Since its inception, Calvin Klein Underwear has been recognized around the world for its innovative product style, as well as its groundbreaking and iconic advertising campaigns. These now legendary campaigns have featured globally recognized individuals including footballer Freddie Ljungberg, actor Mark Wahlberg, model/actor Travis Fimmel, and currently, model/actor Jamie Dornan.
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