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Not only are Nike one of the most instantly recognisable sports brands of all time, their famous tick logo is synonymous with coolness and street fashion. There is a lot more to Nike than just being one of the best sportswear companies in the world however, as they put a major amount of time, money and energy into getting kids off the streets and introducing them to sports through various schemes and workshops that they offer free of charge.

There is a Nike look for every sport, and the most fashion conscious of sports stars proudly boast the Nike logo when participating at the highest level. From football to tennis to golf, you will see the Nike logo adorned by the likes of the Manchester United team and US sporting superstars Kobe Bryant and Tiger Woods.

Nike have long had the goal of making a better world through sport, and their current ad demonstrates how they envisage this dream becoming a reality. The video shows an eclectic mix of people of all ages and cultures making a difference through playing sport. The message that you can’t tell anyone what they can’t do or shatter their dreams is put across boldly and succinctly and evokes the reactions in the viewer that it set out to. Everyone in the ad is wearing Nike clothing, and it’s a real showcase of how stylish this is.

At one time sports clothing had one purpose; to be functional to the athlete. Once it was adopted by the masses and became a street culture, Nike were, and still are, at the forefront of street fashion. People buy Nike clothing as it sends out a positive message and every garment sold supports their great causes. They are also exceptional quality and that combined with such style is a very heady mix.




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