The Nivea brand for over 100 years has been synonymous with wellbeing and skincare. Soon Nivea will be presenting the science and milestones that are behind its brand and what it signifies to consumers across the globe. This will all be done on the Nivea Skin Journey a two-day cruise that embarks on May 9th returning the 10th.
There will be guests from over 50 countries and will get a hand-on unique experience of the Nivea brand and its 100 year story of success. There will be presentations, interactive installations, multimedia exhibitions and treatments by spa personnel. For the centennial celebration the cruise ship has been transformed into a Nivea blue experience.
The brand is brought to life showcasing the years of development from the first crème tin to what is now the world’s largest brand of skin care. The passengers will get to experience Nivea’s way of developing products for skin care for those in their local market and how they cater to the varying skin care needs.
The Nivea Skin Journey cruise will leave from the Port of Hamburg Cruise Terminal. The cruise will kickoff with the Nivea experience program that includes a live performance by superstar Rihanna an international pop icon to be followed by a meet and greet time for Nivea consumers.
Hamburg makes for a great opening act for the cruise since this is where it all started back in 1911 at the famous Nivea Beiersdorf headquarters. This was the year the Nivea brand first appeared with a moisturizing crème containing Eucerit.
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