Premium is the dedicated designer area by Pure London and is going to be returning this coming February and there are going to be designs on show by the leading mid range and high-except end fashion brands. This is going to be the biggest display of premium brands to have taken place in the United Kingdom.
Wondaland is a brand that is particularly popular among celebrities and its vintage inspired collection is going to be appearing at the show. The brands have said that much of their inspiration for their vintage clothes is drawn from the mystique and romance of Saigon.
Winter Kate is the designer label by Nicole Richie and is going to involve a lot of prints of florals on pencil skirts, white trousers and maxi dresses. It seems that the theme colours of her collection this year are going to be burgundy and mustard yellow.
GOAT had a successful launch in August and they are going to be back in February with a new collection which is rather understated. These pieces are going to be very luxurious and they are made from some of the best fabrics available. The label exclusively makes clothes for women and is regarded as the place to go if you are seeking a very chic look without having to put in an enormous amount of effort. The main line of the collection is going to focus on exceptional tailoring and there are many dresses coming in a great many shades.
KATAKATYA SHEHURINA is a collection of 1920s inspired clothes by Katya Shehurina, the designer from Latvia. Her unique designs have a very vintage and handmade feel and the embroidery detail on them as exceptional. They involve a lot of lace and floating silk and the designs of recently been featured on the popular television show, the X-Factor.
There is also an accessory section of the show which is located on the upper level of the venue. Here you will find a huge range of items from top designers including Vivian Sheriff. There will also be several loungewear items from Ruby & Ed as well as a collection from Matt & Nat who create ethical accessories.
The event will also be the debut for a Danish accessory company, Becksondergaard, who are known for creating luxurious handbags and hand drawn scarves. The regular jewellery makers will be there including Tatty Devine and Adele Marie. There will also be an extensive range of handbags by Patrick Cox and Ally Capellino.
Pure London is the preferred fashion buying event in the UK and it takes place twice a year, the last event took place in August and this new one is set to take place in February. The event usually takes place at the London Olympia and this is where the events will be being held this February. It is expected the 12,000 people will attend the February show.
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