The royal family has always been famous for wearing a reasonable amount of wool, but now Prince Charles is taking a close look at the wool industry in an effort to create a green label for products that are made from wool.
Part of the plan by the Prince of Wales may be the addition of Wool Week to the fashion calendar precisely before the opening of the September London Fashion Week, in which wool would be promoted as a great fashionable fabric choice for winter clothing. Sponsoring the week potentially would be the department store chain Marks and Spencer.
Over the last few years wool has fallen out of the latest trends and the price for wool has dropped sharply. Prince Charles however hopes that by promoting the natural fabric it will once again become the popular choice for carpeting, rugs, and of course clothing.
In the past wool has had a bad rep for being itchy and somewhat bulky, but the Prince’s new plans for wool include highlighting its beauty and green benefits over the many synthetic fabrics that have now take over the fashion world. Additionally, the fact that new modern wool creations are much softer and sleeker will also be emphasized.
The news of the initiative comes along with the new ‘Naturally Green’ campaign which was launched by the British Wool Marketing Board. The report from the group shows that wool is more sustainable than both nylon and polypropylene fibres, making it not only the best choice for clothing, but also larger scale uses such as carpeting.
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