ProdigyRed, which has been solely an online retail store, has now expanded into the real world by setting up shop side by side to other brands of Arcadia, in Philip Green’s BHS, along with what was known as M&Co Stores.
The fashion brand keeps the prices low as it delivers what the celebrities wear and what the high street shops sell. Every current SS11 trend is included by ProdigyRed. Everything from jeans and printed jersey tops, to cardigans and varsity jackets are covered by American Preppy.
Many dresses with either printed lace or just plain make up the vintage lace trend, which is more appropriate or the customer with a refined taste. Retro revival trend fills the needs of the customer searching for something fun and simple. She can find mesh and bell sleeve dresses, in addition to printed jumpsuits.
ProdigyRed even has a line for the customer with a few more curve. The sizes range from 16 to 32.
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