Imagine a material that is aesthetic, hypoallergenic, ultra hard and scratch resistant – Previously only known for its heat resisting powers Rado brought this revolutionary material to the watch making industry and developed it into the material of the future. Rado pioneered the use of high-tech ceramics with the first ceramic serial produced watch collection Integral in 1986, the first full-ceramic watches Sintra and iconic Rado Ceramica, and the latest award-winning design collection r5.5.
Rado went above and beyond by constant research resulting in the successful production of high-tech ceramic watches in different colors and with different surface treatments to obtain exquisite finishes.
Now, Rado have created another industry first, the Ceramic Exhibition. An impactful and interesting insight into how their award winning timepieces are produced.
The Ceramic Exhibition takes the watch back to the beginning of its life. The unique exhibition is a clear step by step demonstration of the high tech ceramic process – from the powder to the product, showing the complexity of the use of this material.
It explains in a simplified and visual version this fascinating process. The initial step involves the standardization of the ultra fine ceramic powder. To this a binding agent is added, along with pigments that give the ceramic its color, to form the granulate. Melted and then accurately injected into a mould, the shape of the watch is defined. The material undergoes the sintering process whereby it is heated to below its melting point and reaches its actual size and hardness. Diamond tools must be expertly used to treat the surface of the case until ready for the final assembly. Each step strictly adheres to the exacting high quality standards that Rado demands.
The ultimate result is a scratchproof, durable, non-allergenic and luxurious timepiece with a unique design.
Following on from its successful introduction at Milan’s Zona Tortona Design Fair, Rado is now making its Ceramic Exhibition a permanent fixture in stores across the globe.
Let Rado share with you their expertise and take you on a journey with the high-tech material that they have pioneered and perfected for the last 20 years!
“Unrivalled knowledge. Unlimited Spirit. Rado.”
Rado Website – Click here
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