Selfridges has taken a risk at angering its female market by dropping its plus sized fashion line. As of now the popular retailer will no longer offer the Marina Rinaldi line, which is designed for women sizes 14 to 26. Now, the largest size available out of the other lines in the store is a 16 with a select few 18s still on the shelves.
The new decision makes Selfridges appear to believe that plus sized women are not good for their image.
According to the store, the Rinaldi line was removed in order to make room for more trendy slimmer lines of clothing. Given the evidence that women are actually growing in size both by width and height, it is an odd move for a major fashion store to ignore larger woman.
In fact, the National Sizing Survey found that the average waistline for a woman increased to 34in from 27.5in over the last fifty years. Hip size has also increased by about 1.5in and bust lines have also increased by an additional 1.5 reaching up to 38.5in.
Cheryl Hughes the head of plus modelling agency Hughes Models stated that over half of the women in the country require size 16 clothing and that it is ridiculous that Selfridges will not carry the size anymore.
Despite Selfridges’ choice, other British fashion stores have been more accommodating with sizes by increasing their clothing dimensions such as Marks & Spencer and TopShop. TopShop even went as far as to ‘supersize’ their clothes by making its size ten larger than the former size ten to fit the new average.
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