Special K and Ted Baker team up
Special K and designer Ted Baker have teamed up together to create the ideal Little Red Dress for women. The dresses will be available at most Ted Baker shops or can be won via a pack promotion on specially marked Special K boxes with one dress given away per day for three months.
The women’s cereal brand will also be giving out Ted Baker handbags every day with entry forms available on a wide collection of their snack items.
The UK cereal giant is famous for its marketing adverts that prominently feature the ‘Special K’ woman in a red dress.
The dress, titled the ‘Betsi’ will be part of a million pound campaign on television and in print that will promote the Special K contest and bring Ted Baker’s designs into the public eye.
Laura Nevison from Special K said: “Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion.”
Craig Smith, Brand Communication Director at Ted Baker, said: “Special K invited us to create a little red dress that would be perfect for a sophisticated night out or adding a bit of glamour around the office. In response, Ted came up with the ultra stylish ‘Betsi’. The tie-up is an excellent fit giving us a great opportunity to showcase our womenswear and further develop our relationships with Special K’s female audience.”
Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from 4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details on how to be in with a chance of getting this fabulous LRD in your wardrobe.
Related posts:
