The luxury online lingerie retailer Fox & Rose has announced a whole host of designer labels will be on their website for the new season. Princess Tam Tam, Gilda & Pearl and up and coming newcomers Shelle Belle Couture will all take their place alongside the established labels on the website. Customers can enter a virtual reality where they can view all the moat desirable underwear for Spring/Summer 2011.
A riot of vibrant colour awaits from lustrous pinks and rich Bordeaux reds to zesty citrus tones and of course the ubiquitous whites and ivories synonymous with summer and brides enjoying their very own fashion moment with the upcoming royal wedding.
Of particular note is Princesse Tam Tam’s zingy line entitled ‘Columbe’, featuring a green tulle with cloud motif, sure to appeal to those who like to make a bold style statement. For something entirely decadent, but still on trend in a siren pink, one could opt for this seasons hottest bra entitled ‘Tease’ from the eponymous Fleur of England. Crafted from an exquisite Leaver’s lace with wide silk underband this piece is both beautifully conceived and masterfully constructed.
Shell Belle Couture’s new collection entitled ‘Voyage’ is destined to appeal to anybody with a soft, romantic, feminine side. Perfect for any would be brides. Inspired by a love of the 1930’s each couture inspired piece is crafted from a vintage spot tulle with meticulous lace applique detailing.
Fox & Rose are also excited to announce their first collaboration with British label Ell & Cee in producing a small line exclusive to their site. The collection featuring an on trend coral pink lace with grey trim and contrasting black detailing strongly reflects both parties and is set to become a firm favourite for those seeking something completely unique to underpin their summer looks.
Customers can now buy directly from this seasons lifestyle pictures shot by international photographer Andrew Woffinden, in the newly created ‘Shop The Look’ section, as well being able to view the products close up, on a model, lightbox and catwalk video. With new collections from favourite brands including Mimi Holliday, Eberjey, Rosy, Fifi Chachnil and Damaris, Fox & Rose has beautiful lingerie to inspire any mood.
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