With the New Year in full swing it’s nearly time to wave goodbye to knee high boots, ankle skimming shoe boots and those ever reliable Uggs.
Gladiator sandals are going to be hotter than ever in 2009, from heavily strapped flat styles to towering heeled versions. These Grecian inspired shoes are set to adorn every respectable fashionista this summer.
Animal prints will also feature heavily with fake snake and crocodile skin designs teamed with neutral fabrics. 2009 is going to witness a revival in ‘flower power’. Shoes will have floral themes from subtle hints to extreme choices in prints, appliqués and even embellishments.
A prominent trend across clothing, footwear and accessories for 2009 is folk inspired fringing which has evolved from 2008’s flapper revival. When it comes to colour this year, hot and vivid combinations provide a vibrant, confident look – so don’t hold back!
Designers are constantly striving to push the boundaries with Yves Saint Laurent’s leather lattice boots and Christian Dior presenting the world’s first ever fertility shoe. However weird and wonderful the latest footwear may be, one thing is for sure, the higher the heel the better.
Despite the hazards associated with high heels we just can’t get enough of them. According to research by shoe experts, Kiwi, 33% of 16-24 year olds and 24% of 25-34 year olds all confess to being in love with their shoes.
33% of shoe-a-holics say their smart shoes make their feet hurt and nearly a half (48%) remember a time when they have walked home barefoot because their shoes hurt too much!
But you no longer have to be a slave to fashion, thanks to Kiwi Smiling Feet.
These discreet gel cushions are specially developed to target the main pressure points on your feet. If you lust after stilettos, Kiwi Smiling Feet ball of foot cushions are a must as they help prevent the burning pain associated with high heels. Also in the Kiwi Smiling Feet range are cushions for your heels, in between your toes (for toe post sandals) and heel liners.
As much as we’d love to replace our winter footwear collection, the current economic climate is causing us to tighten our purse strings. Revamp your old favourites and make them as good as new with Kiwi Quick ‘n’ Clean –disposable wipes that quickly and effectively clean all types of shoes both inside and out. To complete your spring clean slip Kiwi Fresh’ins into your shoes; these ultra thin breathable shoe liners with a light fragrance will give you a feeling of freshness all day long.
Calling all shoe-a-holics!

Give into your addiction and indulge in shoe heaven, courtesy of shoe care expert, Kiwi. They’re offering ten lucky women a shoe-a-holic gift set, worth £45. Each semi-transparent pink shoebox contains a slogan T-shirt and the latest Kiwi products, including new Kiwi Smiling Fee.
To enter, please send your details by email (name, address, email and daytime contact details) to kiwi@xec.co.uk. Then to validate your entry please also sign up to our newsletter using the same email and name details. Entries must be with us by midight, 16 February.
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